Make the Most of Your Rockefeller Center Visit: Add a Unique Diamond Tour ✨
Every holiday season, thousands of visitors flock to Midtown Manhattan to see the world-famous Rockefeller Christmas Tree and enjoy the magical ice-skating rink below it. But did you know — just two blocks away lies another incredible New York experience that most tourists miss?
Welcome to the New York Tour of Diamonds — a rare behind-the-scenes adventure right in the heart of the 47th Street Diamond District, between 5th and 6th Avenue.
While you’re already in the area soaking in the festive lights and the Rockefeller ambiance, take a moment to step into a world filled with craftsmanship, culture, and sparkling beauty.
What Makes This Tour Special? 💎
This isn’t just a walk-and-talk. It’s a hands-on and immersive journey guided by diamond expert Hemant Thakkar, who brings over 25 years of experience working across the diamond industry — from sorting and grading to brokerage and high-end jewelry making.
Here’s what you’ll get to experience:
⭐ Learn to Inspect Diamonds Up Close
Sit down at the jeweller’s table and examine real natural diamonds with professional tools. Understand cut, clarity, brilliance — and what truly makes a diamond valuable.
🛠️ Meet the Makers Behind Midtown’s Sparkle
Visit diamond cutters and polishers who transform rough stones into stunning jewelry. Watch setters at work — a rare art typically hidden from public view.
📜 Discover History, Culture & Hidden Secrets
Hear stories of how 47th Street became one of the most important diamond hubs in the world, and the people and traditions that built it.
🛍️ Shop Smart — with Guidance
If you’re considering a special purchase during your NYC trip, we help you navigate choices with confidence and transparency.
Perfect Holiday Combo 🎄 + 💎
Whether you’re a couple celebrating the season, a family visiting New York for the first time, or curious travelers seeking authentic experiences — this tour perfectly complements your Midtown holiday plans:
✔ Walk from Rockefeller Center — only 2 blocks
✔ Indoor and warm — great break from the cold
✔ Unique New York memory you can’t find anywhere else
✔ Educational, thrilling, and Insta-worthy
Before or after your photo session under the sparkling Rockefeller tree lights — let us show you where New York’s real sparkle comes from.
Book Your Diamond District Experience
If you’re planning to see the tree, the skating rink, the Rockettes or Fifth Avenue — don’t miss this rare chance to go behind the glittering scenes of NYC’s jewelry world.
👉 Reserve your New York Tour of Diamonds today
Limited slots — Especially in Holiday season